SIGMA AV

Data privacy

Thank you for visiting our website and for your interest in SIGMA System Audio-Visual GmbH.

The responsible person in the context of data protection laws, particularly the EU General Data Protection Regulation (GDPR), is:

Hermann-Josef Weien, datenschutz@sigma-av.com

The protection and security of personal data are a high priority for us. Therefore, we strictly adhere to the applicable data protection regulations. Below, you will be informed about the type of data collected and the purpose for which it is collected.

The legal basis for these processing activities is your consent, Art. 6(1)(a) GDPR (EU General Data Protection Regulation).

Your Rights as a Data Subject

At any time, you can exercise the following rights by contacting our data protection officer using the provided contact details:

- Access to your stored data and its processing (Art. 15 GDPR),
- Correction of incorrect personal data (Art. 16 GDPR),
- Deletion of your data stored with us (Art. 17 GDPR),
- Restriction of data processing if we are not yet allowed to delete your data due to legal obligations (Art. 18 GDPR),
- Objection to the processing of your data by us (Art. 21 GDPR), and
- Data portability, provided you have consented to data processing or have entered into a contract with us (Art. 20 GDPR).

If you have given us consent, you may withdraw it at any time with effect for the future.

You can also lodge a complaint with a supervisory authority at any time, e.g., the competent supervisory authority of the federal state of your residence or the authority that supervises us as the responsible body.

A list of supervisory authorities (for the non-public sector) with addresses can be found at: www.bfdi.bund.de/DE/Service/Anschriften/Laender/Laender-node.html.

General Information Collection When Visiting Our Website

Type and Purpose of Processing:

When you access our website, i.e., if you do not register or otherwise transmit information, general information is automatically recorded. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your internet service provider, your IP address, and the date and time of access, websites from which the user's system accesses our website, and websites accessed by the user's system through our website.

These are processed in particular for the following purposes:

- Ensuring a hassle-free connection setup of the website,
- Ensuring smooth use of our website,
- Evaluation of system security and stability, and
- For optimizing our website.

We do not use your data to draw conclusions about you. This information is statistically evaluated by us, if necessary, in an anonymized form to optimize our internet presence and the technology behind it.

Legal Basis and Legitimate Interest:

The processing is carried out in accordance with Art. 6(1)(f) GDPR, on the basis of our legitimate interest in improving the stability and functionality of our website.

Recipients:

The recipients of the data are technical service providers acting as processors for the operation and maintenance of our website.

Storage Duration:

The data will be deleted as soon as it is no longer required for the purpose of the collection. This is generally the case for the data used to provide the website when the respective session has ended.

Provision Required or Necessary:

The provision of the aforementioned personal data is neither legally nor contractually required. However, without the IP address, the service and functionality of our website are not guaranteed. Furthermore, individual services and services may be unavailable or limited. Therefore, a contradiction is excluded.

Cookies

Like many other websites, we also use so-called "cookies". Cookies are small text files that are stored on your end device (laptop, tablet, smartphone, etc.) when you visit our website.

You can delete individual cookies or the entire cache of cookies. You will also receive information and instructions on how to delete these cookies or block their storage in advance. Depending on your browser provider, you can find the necessary information under the following links:

Mozilla Firefox: support.mozilla.org/en-US/kb/delete-cookies-remove-info-websites-stored

Internet Explorer: support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies

Google Chrome: support.google.com/accounts/answer/61416

Opera: www.opera.com/help

Safari: support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Storage Duration and Employed Cookies:

As far as you have allowed us to use cookies through your browser settings or consent, the following cookies may be used on our websites.

Technically Necessary Cookies

Type and Purpose of Processing:

We use cookies to make our website more user-friendly. Some elements of our website require the calling browser to be identified even after a page change.

The purpose

of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

For the following applications, we require cookies:

Adoption of language settings, light-dark mode

Legal Basis and Legitimate Interest:

The processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in a user-friendly design of our website.

Recipients:

The recipients of the data are possibly technical service providers acting as processors for the operation and maintenance of our website.

Provision Required or Necessary:

The provision of the aforementioned personal data is neither legally nor contractually required. However, without these data, the service and functionality of our website are not guaranteed. Moreover, individual services and services may be unavailable or limited.

Objection

Read the information about your right to object under Art. 21 GDPR below.

Technically Unnecessary Cookies

Furthermore, we use cookies to better tailor the offer on our website to the interests of our visitors or to improve it based on statistical evaluations.

Legal Basis:

The legal basis for these processing activities is your consent, Art. 6(1)(a) GDPR.

Recipients:

The recipients of the data are technical service providers acting as processors for the operation and maintenance of our website.

Further recipients can be found in the information provided below on the display, tracking, remarketing, and web analysis technologies used.

Provision Required or Necessary:

Of course, you can generally view our website without cookies. Web browsers are regularly set to accept cookies. In general, you can disable the use of cookies at any time through your browser settings (see Revocation of Consent).

Please note that individual functions of our website may not work if you have disabled the use of cookies.

Revocation of Consent:

You can revoke your consent at any time via our cookie consent tool.

Profiling:

To what extent we analyze the behavior of website visitors with pseudonymized user profiles can be taken from the information provided below on the display, tracking, remarketing, and web analysis technologies used.

Further Data Protection Guarantees:

Newsletter

Type and Purpose of Processing:

For the delivery of our newsletter, we collect personal data that is transmitted to us via an input mask.

For effective registration, we need a valid email address. To verify that a registration is actually carried out by the owner of an email address, we use the "double opt-in" procedure. Here, we log the registration for the newsletter, the sending of a confirmation email, and the receipt of the requested reply. Additional data are collected as follows: opening times, click behavior, click rate, number of received mailings.

Legal Basis:

Based on your expressly given consent (Art. 6(1)(a) GDPR), we will regularly send our newsletter or comparable information by email to your specified email address.

The consent to the storage of your personal data and their use for sending the newsletter can be revoked at any time with effect for the future. Each newsletter contains a corresponding link. In addition, you can unsubscribe at any time directly on this website or communicate your revocation to us using the contact option provided at the end of this privacy notice.

Recipients:

The recipients of the data are processors.

Storage Duration:

The data will be processed in this context only as long as the corresponding consent is available. Afterwards, they will be deleted.

Provision Required or Necessary:

The provision of your personal data is voluntary, solely based on your consent. Without existing consent, we unfortunately cannot send you our newsletter.

Revocation of Consent:

You can revoke the consent to store your personal data and their use for sending the newsletter at any time with effect for the future. The unsubscribe option is available in every email or can be requested from the data protection officer listed below or the person responsible for data protection.

Contact Form

Type and Purpose of Processing:

The data you enter will be stored for the purpose of individual communication with you. A valid email address and your name are required to ensure proper assignment of the request and subsequent response. Providing additional data is optional.

Legal Basis:

The processing of the data entered into the contact form is based on a legitimate interest (Art. 6(1)(f) GDPR).

By providing the contact form, we want to allow you an uncomplicated way to contact us. The data provided will be stored for the purpose of processing the request as well as for possible follow-up questions.

If you contact us to request a quote, the processing of the data entered into the contact form will be carried out for the implementation of pre-contractual measures (Art. 6(1)(b) GDPR).

Recipients:

The recipients of the data are processors.

Storage Duration:

Data will be deleted at the latest 6 months after processing the request.

If a contractual relationship arises, we are subject to the statutory retention periods according to HGB and delete your data after these periods have expired.

Provision Required or Necessary

The provision of your personal data is voluntary. However, we can only process your request if you provide us with your name, your email address, and the reason for the request.

Use of Google Analytics

As far as you have given your consent, Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"), is used on this website. Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website is usually transmitted to and stored by Google on servers in the United States. Due to the activation of IP anonymization on these websites, your IP address will be truncated by Google within the member states of the European Union or other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.

For more information on terms of use and data protection, please visit www.google.com/analytics/terms/us.html and policies.google.com.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator.

The data sent by us and linked to cookies, user identifiers (e.g., User ID) or advertising IDs are automatically deleted after 14 months. Data whose retention period has been reached is deleted automatically once a month.

Revocation of Consent:

You can prevent the tracking by Google Analytics on our website by clicking this link. An opt-out cookie will be installed on your device. This will prevent the collection by Google Analytics for this website and for this browser in the future, as long as the cookie remains installed in your browser.

Furthermore, you can prevent the storage of cookies by selecting the appropriate settings on your browser software; however, we would like to point out that in this case, you may not be able to use all functions of this website to their full extent.

In addition, you can prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plugin available under the following link: Browser Add-on to disable Google Analytics.

Use of Google Maps

We use the service of Google Maps on this website. Google Maps is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). This allows us to show interactive maps directly on the website and enable you to use the map function conveniently.

For more detailed information on data processing by Google, please refer to Google's privacy policy: policies.google.com/privacy. You can also change your personal data protection settings in the Data Protection Center there.

Detailed instructions on managing your own data in relation to Google products can be found here: www.dataliberation.org

By visiting the website, Google receives information that you have accessed the corresponding sub-page of our website. This occurs regardless of whether Google provides a user account that you are logged in with or whether no user account exists. If you are logged into Google, your data will be directly associated with your account.

If you do not wish the association with your profile on Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its websites. Such evaluation takes place in particular (even for users who are not logged in) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You have a right to object to the creation of these user profiles, and you must address your objection to Google.

Revocation of Consent:

Currently, the provider does not offer a simple opt-out or a way to block data transmission. If you want to prevent tracking of your activities on our website, please revoke your consent for the relevant cookie category or all technically non-essential cookies and data transmissions in the cookie consent tool. In this case, you may not be able to use our website fully or only to a limited extent.

Google AdWords

Our website uses Google Conversion Tracking. The operating company of the services of Google AdWords is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you have reached our website via an advertisement placed by Google, Google Adwords will set a cookie on your computer. The cookie for conversion tracking is set when a user clicks on an advertisement placed by Google.

If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to that page. Each Google Ad

Words customer receives a different cookie. Cookies can therefore not be tracked across the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users.

For more information on data processing by Google, please refer to Google's privacy policy: policies.google.com/privacy. You can also change your personal data protection settings in the Data Protection Center there.

Revocation of Consent:

SSL Encryption

To protect the security of your data during transmission, we use state-of-the-art encryption techniques (e.g., SSL) over HTTPS.

Information about Your Right to Object under Art. 21 GDPR

Case-by-case Right of Objection

You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data, which is based on Art. 6(1)(f) GDPR (data processing based on a balancing of interests); this also applies to profiling based on this provision as defined by Art. 4 No. 4 GDPR.

If you file an objection, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves to assert, exercise or defend legal claims.

Recipient of an Objection

datenschutz@sigma-av.tv

Changes to Our Privacy Policy

We reserve the right to adapt this privacy policy so that it always complies with current legal requirements or to implement changes to our services in the privacy policy, e.g., when introducing new services. Your new visit will then be subject to the new privacy policy.

Questions to the Data Protection Officer

If you have questions about data protection, please send us an email or contact the person responsible for data protection in our organization directly:

Hermann-Josef Weien, datenschutz@sigma-av.com