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Inspiration Center

Siemens Building Technologies, Zug, Switzerland
Experience Immersion Interaction Brand Experience

Innovative, interactive, inspiring

Siemens shows what the future of building technology looks like in Zug, Switzerland. And we had the chance to demonstrate what is possible with multimedia technology. By using discreetly installed equipment and the highest degree of automation, visions become virtual experiences.

The event’s technology highlight: The Experience Room

Innovation meets design in the Inspiration Center. And we were able to bring this concept to life in the Experience Room thanks to our media technology. Visitors had the chance to travel through global cities, renowned universities, avant-garde museums and cutting-edge hospitals. These so-called “Perfect Places” are shown here, which are more than just images. They are interactive experiences and locations that can be explored virtually, controlled by state-of-the-art touchscreens. The large screens and breathtaking LED seamless displays create an innovative environment of media technology that integrates perfectly into the space with the highest level of automation.

Where the vision of engineers working at Siemens becomes a fascinating experience.

Technical equipment
  • 95x 55” seamless displays
  • 23x 4K LWL DisplayPort Extenders sets
  • 12 media servers
  • 4 wireless mircrophones
  • 30 active sound speakers
  • 4 active subwoofers
  • 1 audio DSP
  • 1 media controller 

Client: Siemens Building Technologies | Location: Zug | Planning: Triad | Photography: Michael Lübke