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World of Experiences

IBM Watson Center Munich
Brand Experience Experience Information

Pioneering, creative, interactive

The Internet of Things (IoT) is brought to life at the heart of the global IBM Watson IoT headquarters in Munich. We created three experience spaces for IBM: ExperienceDataspace and Yorktown – all of which are much more than just event venues. They are centers of innovation and interactive environments, as well as flexible event spaces for immersive experiences and groundbreaking installations for visualizing data.

Experience the future

This is where visitors can immerse themselves in futuristic scenarios, experience the next generation of automobility and discover the reinvented libraries of the digital era. Every technical detail is designed to create unique and visually stunning experiences. 

Dataspace: Groundbreaking data visualization

A technological highlight with 15 robotic arms for a fully automated and interactive 360-degree presentation and data visualization at a level that redefines the benchmark.


Yorktown: Flexibility for any event

This event space can be customized and equipped with the latest event technology. Specific requirements or particular technical challenges? No problem. Our technology is highly adaptable. Whether it’s for a conference, workshop or gala – Yorktown offers the perfect setting.

Welcome to the world of IBM Watson IoT – where technology, innovation and creativity join forces.

Technical equipment
  • 168 Samsung 46“ seamless displays
  • 26 Barco F32 WUXGA projectors
  • 13 Panasonic 98“ displays 
  • 302 speakers and subwoofers
  • 30 Ventuz and Unity Media servers
  • 3 Crestron 128x128 matrix switchers
  • 2 64x64 matrix switchers

Client: IBM | Location: München | Planning: VOK DAMS / Zweiplan | Photography: Michael Lübke