SIGMA AV

Data privacy

Thank you for visiting our website and for your interest in SIGMA System Audio-Visuell GmbH.

The controller within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is

SIGMA System Audio-Visuell GmbH

Schiessstrasse 53

40549 Düsseldorf

Our data protection officer is:

Hermann-Josef Weien, e-mail datenschutz@sigma-av.com

The protection and security of personal data is a high priority for us. We therefore adhere strictly to the applicable data protection regulations. Below you will find information on what type of data is collected and for what purpose.

Your rights as a data subject

You can exercise the following rights at any time using the contact details provided for our data protection officer:

Information about your data stored by us and its processing (Art. 15 GDPR),
Correction of incorrect personal data (Art. 16 GDPR),
Deletion of your data stored by us (Art. 17 GDPR),
Restriction of data processing if we are not yet allowed to delete your data due to legal obligations (Art. 18 GDPR),
Objection to the processing of your data by us (Art. 21 GDPR) and
Data portability, provided that you have consented to the data processing or have concluded a contract with us (Art. 20 GDPR).

If you have given us your consent, you can revoke it at any time with effect for the future.

You can lodge a complaint with a supervisory authority at any time, e.g. with the competent supervisory authority in the federal state of your place of residence or with the authority responsible for us as the controller.

A list of supervisory authorities (for the non-public sector) with addresses can be found at: https://www.bfdi.bund.de/DE/Service/Anschriften/Laender/Laender-node.html.

Collection of general information when visiting the website

Nature and purpose of the processing:

When you access our website, i.e. if you do not register or otherwise transmit information, information of a general nature is automatically collected. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your Internet service provider, your IP address and the date and time of access, websites from which the user's system accesses our website. Websites that are accessed by the user's system via our website.

They are processed in particular for the following purposes:

Ensuring a smooth connection to the website,
Ensuring the smooth use of our website,
Evaluation of system security and stability and
to optimise our website.

We do not use your data to draw conclusions about your person. Information of this kind may be statistically evaluated by us in anonymised form in order to optimise our website and the technology behind it.

Legal basis and legitimate interest:

Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website.

Recipient:

The recipients of the data are technical service providers who act as processors for the operation and maintenance of our website.

Storage duration:

The data is deleted as soon as it is no longer required for the purpose for which it was collected. This is generally the case for the data used to provide the website when the respective session has ended.

Provision prescribed or required:

The provision of the aforementioned personal data is neither legally nor contractually required. However, without the IP address, the service and functionality of our website cannot be guaranteed. In addition, individual services may not be available or may be restricted. For this reason, an objection is excluded.

Cookies

Like many other websites, we also use so-called "cookies". Cookies are small text files that are stored on your end device (laptop, tablet, smartphone, etc.) when you visit our website.

You can delete individual cookies or the entire cookie inventory. You will also receive information and instructions on how to delete these cookies or block their storage in advance. Depending on your browser provider, you will find the necessary information under the following links:

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-loeschen-daten-von-websites-entfernen
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Google Chrome: https://support.google.com/accounts/answer/61416?hl=de
Opera: http://www.opera.com/de/help
Safari: https://support.apple.com/kb/PH17191?locale=de_DE&viewlocale=de_DE

Purpose of the processing

We use cookies and similar technologies for the following purposes, among others:

HubSpot: Analysing and automating our marketing and sales processes.
Google Ads: Measurement and optimisation of our advertising campaigns.
Google Maps: Provision of interactive map functions.
YouTube: Integration and display of videos as well as analysis of user behaviour in order to optimise content and recommendations.
Meta Services (Facebook/Instagram): Analysis and optimisation of our social media advertising.
LinkedIn: Marketing and campaign tracking as well as network analyses.
LinkedIn campaigns: Specific tracking and analysis of advertising measures on LinkedIn.

Storage duration and cookies used:

If you allow us to use cookies through your browser settings or consent, the following cookies may be used on our websites.

Technically necessary cookies

Nature and purpose of the processing:

We use cookies to make our website more user-friendly. Some elements of our website require that the accessing browser can be identified even after a page change.

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary for the browser to be recognised even after a page change.

Legal basis and legitimate interest:

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in a user-friendly design of our website.

Recipient:

Recipients of the data may be technical service providers who act as processors for the operation and maintenance of our website.

Provision prescribed or required:

The provision of the aforementioned personal data is neither legally nor contractually required. However, without this data, the service and functionality of our website cannot be guaranteed. In addition, individual services may not be available or may be restricted.

Contradiction

Please read the information on your right to object under Art. 21 GDPR below.

Technically unnecessary cookies

Furthermore, we use cookies to better customise the offer on our website to the interests of our visitors or to generally improve it on the basis of statistical analyses.

To find out which providers set cookies, please refer to the information below on the display, tracking, remarketing and web analysis technologies used.

Legal basis:

The legal basis for this processing is your consent, Art. 6 para. 1 lit. a GDPR.

Recipient:

The recipients of the data are technical service providers who act as processors for the operation and maintenance of our website.

For further recipients, please refer to the information below on the display, tracking, remarketing and web analysis technologies used.

Provision prescribed or required:

Of course, you can also view our website without cookies. Web browsers are regularly set to accept cookies. In general, you can deactivate the use of cookies at any time via your browser settings (see Revocation of consent).

Please note that individual functions of our website may not work if you have deactivated the use of cookies.

Revocation of consent:

You can revoke your consent at any time via our cookie consent tool.

Profiling:

To what extent we analyse the behaviour of website visitors with pseudonymised user profiles, please refer to the information below on the display, tracking, remarketing and web analysis technologies used.

The following data protection guarantees are in place:

Newsletter

Nature and purpose of the processing:

For the delivery of our newsletter, we collect personal data that is transmitted to us via an input mask.

We require a valid e-mail address for effective registration. We use the "double opt-in" procedure to check that a registration is actually made by the owner of an e-mail address. For this purpose, we log the registration for the newsletter, the sending of a confirmation email and the receipt of the requested reply. Further data is collected as follows: opening times, clicks, click rate, number of mailings received.

Legal basis:

On the basis of your express consent (Art. 6 para. 1 lit. a GDPR), we will regularly send you our newsletter or comparable information by e-mail to the e-mail address you have provided.

You can revoke your consent to the storage of your personal data and its use for sending the newsletter at any time with effect for the future. There is a corresponding link in every newsletter. You can also unsubscribe directly on this website at any time or inform us of your cancellation using the contact option provided at the end of this data protection notice.

Recipient:

Recipients of the data are processors.

Storage duration:

The data will only be processed in this context for as long as the corresponding consent is available. After that, it will be deleted.

Provision prescribed or required:

The provision of your personal data is voluntary, solely on the basis of your consent. Unfortunately, we cannot send you our newsletter without your consent.

Revocation of consent:

You can revoke your consent to the storage of your personal data and its use for sending the newsletter at any time with effect for the future. You can unsubscribe via the link contained in every e-mail or by contacting the data protection officer listed below or the person responsible for data protection.

Contact form

Nature and purpose of the processing:

The data you enter will be stored for the purpose of personalised communication with you. This requires you to provide a valid e-mail address and your name. This is used to allocate the enquiry and subsequently answer it. The provision of further data is optional. For the delivery and processing of your enquiry, we collect personal data that is transmitted to us via an input mask.

We require a valid e-mail address for effective registration. We use the "double opt-in" procedure to check that a registration is actually made by the owner of an e-mail address. For this purpose, we log enquiry requests, the sending of a confirmation email and the receipt of the requested response.

Legal basis:

The data entered in the contact form is processed on the basis of a legitimate interest (Art. 6 para. 1 lit. f GDPR).

By providing the contact form, we would like to make it easy for you to contact us. The information you provide will be stored for the purpose of processing your enquiry and for possible follow-up questions.

If you contact us to request a quote, the data entered in the contact form will be processed to carry out pre-contractual measures (Art. 6 para. 1 lit. b GDPR).

Recipient:

Recipients of the data are processors.

Storage duration:

Data will be deleted no later than 6 months after the enquiry has been processed.

If there is a contractual relationship, we are subject to statutory retention periods and delete your data after these have expired.

Provision prescribed or required:

The provision of your personal data is voluntary. However, we can only process your enquiry if you provide us with your name, e-mail address and the reason for the enquiry.

Appointment booking form

Nature and purpose of the processing:

The data you enter will be stored for the purpose of personalised communication with you. For this purpose, it is necessary to provide a valid e-mail address as well as your name and, if applicable, telephone number. This is used to allocate the enquiry and subsequently answer it. The provision of further data is optional.

For the delivery and processing of your enquiry, we collect the personal data that is transmitted to us via an input mask.

Legal basis:

The data entered in the contact form is processed on the basis of a legitimate interest (Art. 6 para. 1 lit. f GDPR).

If you contact us to request a quote, the data entered in the contact form will be processed to carry out pre-contractual measures (Art. 6 para. 1 lit. b GDPR).

Recipient:

Recipients of the data are processors.

Storage duration:

Data will be deleted no later than 6 months after the enquiry has been processed.

If there is a contractual relationship, we are subject to statutory retention periods and delete your data after these have expired.

Provision prescribed or required:

The provision of your personal data is voluntary. However, we can only process your enquiry if you provide us with your name, e-mail address and the reason for the enquiry. Receipt of the response requested herewith.

Form for submitting a technical problem

Nature and purpose of the processing:

For the delivery and processing of your enquiry, we collect personal data that is transmitted to us via an input mask.

We require a valid e-mail address for effective registration. We use the "double opt-in" procedure to check that a registration is actually made by the owner of an e-mail address. For this purpose, we log enquiry requests, the sending of a confirmation email and the receipt of the requested response.

Legal basis:

The processing of the data entered in the service request form

of the data entered is based on a legitimate interest (Art. 6 para. 1 lit. f GDPR).

If you contact us to request a quote, the data entered in the contact form will be processed to carry out pre-contractual measures (Art. 6 para. 1 lit. b GDPR).

Recipient:

Recipients of the data are processors.

Storage duration:

Data will be deleted no later than 6 months after the enquiry has been processed.

If there is a contractual relationship, we are subject to statutory retention periods and delete your data after these have expired.

Provision prescribed or required:

The provision of your personal data is voluntary. However, we can only process your enquiry if you provide us with your name, e-mail address and the reason for the enquiry.

Use of Google Analytics

If you have given your consent, this website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (hereinafter: "Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymisation on these websites, your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html and at policies.google.com.

On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage.

The data sent by us and linked to cookies, user identifiers (e.g. user ID) or advertising IDs are automatically deleted after 14 months. Data that has reached the end of its retention period is automatically deleted once a month.

Revocation of consent:

You can prevent tracking by Google Analytics on our website by clicking on this link. This will install an opt-out cookie on your device. This will prevent the collection by Google Analytics for this website and for this browser in the future as long as the cookie remains installed in your browser.

You can also prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: Browser Add On to deactivate Google Analytics.

Use of Google Maps

We use Google Maps on this website. Google Maps is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter "Google"). This allows us to show you interactive maps directly on the website and enables you to use the map function conveniently.
You can find more information about data processing by Google in the Google data protection information: https://policies.google.com/privacy. You can also change your personal data protection settings there in the data protection centre.

Detailed instructions on how to manage your own data in connection with Google products can be found here: https://www.dataliberation.org

When you visit the website, Google receives information that you have accessed the corresponding subpage of our website. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account.

If you do not wish to be associated with your Google profile, you must log out of Google before activating the button. Google stores your data as user profiles and uses them for the purposes of advertising, market research and/or customised design of its websites. Such an analysis is carried out in particular (even for users who are not logged in) to provide customised advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

Revocation of consent:

The provider does not currently offer the option of simply opting out or blocking data transmission. If you wish to prevent your activities on our website from being tracked, please revoke your consent for the corresponding cookie category or all technically unnecessary cookies and data transmissions in the cookie consent tool. In this case, however, you may not be able to use our website or may only be able to use it to a limited extent.

Google AdWords

Our website uses Google Conversion Tracking. The company operating the Google AdWords services is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you have reached our website via an advert placed by Google, Google AdWords will set a cookie on your computer. The cookie for conversion tracking is set when a user clicks on an advert placed by Google.

If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognise that the user has clicked on the ad and has been redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their advert and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

You can find more information about data processing by Google in the Google data protection information: https://policies.google.com/privacy. You can also change your personal data protection settings there in the data protection centre.

Revocation of consent:

SSL encryption

To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.

Information about your right to object in accordance with Art. 21 GDPR

Individual right of objection

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (f) of Article 6(1) GDPR (data processing on the basis of a balancing of interests); this also applies to profiling based on this provision within the meaning of Article 4(4) GDPR.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.

Note on the use of HubSpot for marketing purposes

We use the HubSpot service on our website, a software solution from HubSpot Inc, 25 First Street, Cambridge, MA 02141, USA. HubSpot enables us to automate, analyse and optimise our marketing activities.

Purpose of the processing

HubSpot is used in particular for the following purposes:

- Creation and management of newsletters, emails and other marketing content.

- Analysis of user behaviour on our website to improve our content and services.

- Management of customer relationships and contact enquiries.

- Execution and analysis of marketing campaigns, including lead generation and tracking.

Legal basis

The use of HubSpot is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR (with consent to cookies)

Data disclosure and transfer to third countries

When using HubSpot, personal data such as IP addresses, email addresses or user behaviour may be processed and transferred to the USA. HubSpot is obliged to take appropriate measures to ensure an adequate level of data protection. Further information can be found in the [HubSpot Privacy Policy](https://legal.hubspot.com/privacy-policy).

Storage duration

The data will be stored for as long as it is required for the above-mentioned purposes or until you withdraw your consent.

Utilisation of SalesViewer® technology

This website uses SalesViewer® technology from SalesViewer® GmbH to collect and store data for marketing, market research and optimisation purposes on the basis of the website operator's legitimate interests (Art. 6 (1) (f) GDPR).

The data collected using this technology is encrypted using a non-reversible one-way function (known as hashing). The data is immediately pseudonymised and is not used to personally identify the visitor to this website.

The data stored within the framework of Salesviewer® will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations.

You can object to the collection and storage of data at any time with effect for the future by clicking on this link https://www.salesviewer.com/opt-out to prevent the collection by SalesViewer® within this website in the future. An opt-out cookie for this website will be stored on your device. If you delete your cookies in this browser, you must click this link again.

Use of Cardeleine for managing digital and paper business cards

We use the Cardeleine (https://www.cardeleine.com) service for the secure and GDPR-compliant exchange and management of digital business cards and the scanner solution for digitising paper business cards. Personal data such as name, position, contact information and company affiliation are processed both for the creation of digital business cards and for the collection and digitisation of paper business cards.
The processing is carried out on the basis of Art. 6 (1) (b) GDPR (performance of a contract), Art. 6 (1) (f) GDPR (legitimate interest) in order to facilitate business communication, and, in the case of paper business cards, on the basis of Art. 6 (1) (a) GDPR (consent through implicit transfer).
A corresponding data processing agreement in accordance with Art. 28 GDPR has been concluded with Cardeleine. Should a transfer of data to third countries (outside the EU/EEA) take place, this will be carried out in accordance with the standard contractual clauses of the EU Commission.
Storage period: Personal data is stored for the duration of the business relationship or until consent is withdrawn, provided that this is not in breach of any statutory retention requirements.
Rights of data subjects: Data subjects have the right at any time to request information about the personal data stored, to correct or delete it, to request the restriction of processing and the right to data portability in accordance with Art. 15 ff. DSGVO. They may also revoke their consent at any time with effect for the future.

Further information on data protection at Cardeleine can be found in their privacy policy.

Recipient of an objection

datenschutz@sigma-av.com

Changes to our privacy policy

We reserve the right to amend this privacy policy so that it always complies with current legal requirements or to implement changes to our services in the privacy policy, e.g. when introducing new services. The new privacy policy will then apply to your next visit.

Questions for the data protection officer

If you have any questions about data protection, please send us an e-mail or contact the person responsible for data protection in our organisation directly:

Hermann-Josef Weien, datenschutz@sigma-av.com