Interactive media for museums, trade fairs and brand experiences – immersive customer experiences with Creative Technology

Passagier navigiert Flughafen-Touchscreen mit Wetter- und Fluginfo, Blick auf Lufthansa-Flugzeug

Moderner Showroom mit minimalem Design und interaktivem Lichtelement auf Boden

Interactive AV technology with real-time data at the Visitor Centre, Frankfurt Airport | Interaction at exhibition stands, Panasonic, IFA Berlin

Experiences that transcend boundaries? We develop interactive installations using media technology that captivate audiences and enable genuine interaction. Whether in museums, brand experiences, trade fairs, retail spaces or public installations – interactive media do more than simply inform; they actively engage people and evoke emotions.

SIGMA AV conceives, plans and realises immersive media spaces: from exhibits and digital touchpoints through to immersive worlds and XR, right through to content, 3D design and motion systems. We combine creative storytelling, technical development and precise system integration to create intelligent, high-performance and intuitive user experiences – and support our clients from the initial idea right through to operational launch.

Many of our most successful projects take place live – at trade fairs, conferences and in event venues. Here, we combine interactive media with professional event technology – sound, lighting, video and rigging. The result: installation-quality meets event scalability. Your event becomes an experience.

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From VR installations to XR hybrid solutions – immersive experiences that captivate visitors

1. Interactive exhibits & digital touchpoints

Touch and explore. Interact and experience.

Digital exhibits are more than just screens – they are learning tools, brand ambassadors and storytellers. Our expertise: interactive systems that convey content intuitively and engage people in a playful way. Tailored to your needs.

Our services in the field of interaction & exhibit design:

- Design and technical construction of interactive exhibits

- Touch applications, multi-touch tables & kiosk systems

- Sensor-based interactions (proximity, gestures, tracking, RFID, light, movement)

- Control logic & cross-system media control

- Hardware integration & embedded systems

- Robust software for 24/7 installations

- UI/UX design for intuitive user guidance

- Service, maintenance & remote monitoring SIGMA AV creates interactions that are self-explanatory, durable and responsive.

What makes a good interactive exhibit?

Clear user guidance, intuitive interaction, reliable technology and relevant content.

Does SIGMA AV also offer bespoke software development?

Yes. We offer bespoke applications, including UI/UX, logic, sensor technology and system integration.

Are the systems suitable for continuous operation?

Yes, our applications are designed for 24/7 use in museums, lobbies, retail outlets and public spaces.

What interaction methods can be implemented?

Touch, gesture control, tracking, RFID/NFC, sensors, buttons, tangible interfaces or hybrid systems.

Sportler bei Cage Ball Spiel in beleuchteter digitaler Arena mit großformatigem LED-Wanddisplay und Grafik-Overlay

Nutzer bedient großformatiges interaktives Touchscreen-Display mit Spieler-Profil- und Team-Management-Interface

2. Immersive worlds, XR & spatial experiences

Immerse. Experience. Understand.

We create immersive experiences that transport people into narrative, interactive or informal spaces. These take the form of 3D productions, AR experiences, VR applications or mixed reality installations.

Our services in the field of Immersion & XR:

- Immersive 3D experience designs

- VR/AR applications & mixed reality experiences

- Story-based spatial installations

- Interactive projections & generative real-time visuals

- Real-time rendering (Unity, Unreal Engine, TouchDesigner)

- Spatial audio & audiovisual spatial dramaturgy

- Concept development, prototyping & experience testing

- Deployment, hosting & lifecycle support

SIGMA AV creates digital spaces that move people – dramaturgically well thought-out and technologically precise.

For which areas of application is XR particularly suitable?

For museums, education, brand experiences, training, showrooms, simulations, product presentations and event installations.

Does SIGMA AV also offer experience design and storytelling?

Yes, from the initial idea right through to the finished interior design, we develop narrative and interactive experiences.

Is the content generated in real time or pre-rendered?

Both are possible – depending on the objectives, performance, interactivity and technical environment.

Is it also possible to combine this with real architecture?

Yes, for example, as mixed reality, projection mapping, spatial tracking or AR layers in a room.

Große LED-Videowall zeigt leuchtende Weltkarte in Blau auf Lila Hintergrund, Person in Silhouette interagiert

3. Content, 3D Design & Motion Systems

Moving images, digital spaces, intelligent content behaviour.

Interactive content must not only be visually compelling, but also respond, adapt and function effectively. We create 3D assets, motion content and intelligent content systems that run reliably in complex media environments.

Our services in the field of content & real-time systems:

- 3D content production & environment design

- Motion design & generative animation

- Content adaptation for interactive systems

- Dynamic content for touch, projection & XR

- Asset optimisation for real-time systems

- Interactive timelines, state logic & event triggers

- Media servers & experience control

- End-to-end content integration in hardware and software environments

With SIGMA AV, content becomes an interactive and intelligent component of the system.

Is the content specifically optimised for the hardware environment?

Yes – content, performance and the system environment are all coordinated.

Which engines and systems are used?

These include, amongst others, Unity, Unreal, TouchDesigner, Notch, Ventuz, WebGL and native app frameworks.

Can existing content be adapted?

Yes, we revise and optimise existing content for interactive, spatial and real-time systems.

Is the content scalable internationally?

Yes, language logic, adaptation, deployment and system architecture can be rolled out internationally.

Interactive media from SIGMA AV – intelligent, immersive, intuitive

Digital experiences are more than just effects. They must understand, respond and guide.

As a full-service partner for interactive media, we combine development, design, real-time technology and system integration to create sustainable and scalable experience solutions. Interactive media from SIGMA AV stand for:

- Robust systems for critical environments

- UX-driven development

- Creative and technical responsibility from a single source

- Future-proof architecture & modular scalability

- Remote service, monitoring & support

- Focus on user experience, user guidance & clarity

Let’s work together to design your interactive experience space – get in touch with our team and get your project off the ground.

SIGMA System Audio-Visuell GmbH
Schiessstraße 53
40549 Düsseldorf

We are a member of the Audio Visual and Integrated Experience Association

We are a member of the Association for Media and Event Technology.