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PAPER & TEA offers more than just beautiful shops for hand-picked tea varieties. The stores are special places that bring people together to celebrate the beautiful moments in life. The interior design is as unique as this claim – and our discreetly integrated media technology. It is an integral part of the new flagship stores in Berlin, Vienna and Düsseldorf.
Special elements that make PAPER & TEA a real experience – what could be more fitting than the look and feel of a Japanese tea house? We use modern media technology to create this idea in an almost invisible way – and thus create an atmosphere of calm and elegance. We install LED films behind a film printed in a papyrus design. In combination with stylish wooden slats, this creates the feeling (the impression) of being in a traditional tea house. This effect is enhanced by digital content. With shadowy plants gently swaying in the breeze. This scenario can be varied in many ways and offers countless design possibilities.
Client: PAPER & TEA| Location: Berlin and Vienna | Planning: PAPER & TEA| Photography: PAPER & TEA
