Top
Hello

Still have questions or looking for a solution?
+49 211 53 77 100
info@sigma-av.com

PAPER & TEA, tea house aesthetics meets digital room design

Elegant LED foils and stylish wood design in European stores
Brand Experience Retail

Inspiring, creative, communicative 

PAPER & TEA offers more than just beautiful shops for hand-picked tea varieties. The stores are special places that bring people together to celebrate the beautiful moments in life. The interior design is as unique as this claim – and our discreetly integrated media technology. It is an integral part of the new flagship stores in Berlin, Vienna and Düsseldorf.

Innovative media technology meets interior design

Special elements that make PAPER & TEA a real experience – what could be more fitting than the look and feel of a Japanese tea house? We use modern media technology to create this idea in an almost invisible way – and thus create an atmosphere of calm and elegance. We install LED films behind a film printed in a papyrus design. In combination with stylish wooden slats, this creates the feeling (the impression) of being in a traditional tea house. This effect is enhanced by digital content. With shadowy plants gently swaying in the breeze. This scenario can be varied in many ways and offers countless design possibilities. 

At PAPER & TEA, we use innovative presentation techniques in a subtle way to inspire people and put a smile on their faces. And in doing so, we turn a brand into an experience.

Client: PAPER & TEA| Location: Berlin and Vienna | Planning: PAPER & TEA| Photography: PAPER & TEA