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AV integration at the GROHE Water Experience Centre in Düsseldorf: media technology for the showroom and events

Digital Signage, LED Wall and Crestron Control: AV Technology That Disappears into the Showroom
Experience Brand Experience Retail

Media technology for the GROHE Experience Centre: Project and partners

Concept, interior design and AV technology

At the GROHE Water Experience Centre in Düsseldorf, the brand combines a showroom, event space, project area and spa across approximately 590 m². The concept was developed by GROHE AG in collaboration with the D'art Design Group and realised in partnership with metron eging. D'art was responsible for the interior design, whilst metron eging handled the fit-out. SIGMA planned and installed the media technology as AV integration.

Besucher geht durch hellen Ausstellungsflur, rechts die GROHE SPA Inszenierung mit goldenen Armaturen und Monitor
GROHE SPA Präsentationswand mit goldfarbenen Armaturen, Vitrine, Holzwaschtisch und integriertem Bildschirm

The challenge: integrating media technology into the showroom’s architecture

High-quality design and AV technology: the conflict of objectives

Warm woods, cooler stone surfaces, subtle lighting: the design is deliberately understated. Displays, audio and control systems are an integral part of the space, but must not appear to be mere technology.

A space for client meetings, training sessions and events

The room serves many purposes: client meetings, project consultations, training sessions and events. Those using it should be able to focus on the people they are with, not on the technology.

GROHE-Logo und Schriftzug „Water Experience Center” als Beschriftung auf mattiertem Glas
Beleuchtete Badezimmer-Inszenierung mit zwei Duschsystemen, Waschtisch und Monitor an der Rückwand
Wandmonitor neben beleuchteter Holznische mit GROHE Filterkartuschen und Armaturen, rechts Fensterfront mit Grün

The solution: Easy operation with Crestron media control 

Centralised control for video, audio and cameras

A Crestron media control system brings all the systems together. Using four Crestron touch panels, the team can operate the room from a single location, without needing any prior knowledge.

Audio technology with Fohhn loudspeakers and Bose DSP

Twelve Fohhn loudspeakers and a Bose audio DSP ensure clear speech and pleasant sound. The technology is designed to complement the interior design.

Technical expertise in the showroom: digital signage, LED wall and hybrid technology

Digital signage with Samsung displays and BrightSign players

Seven Samsung displays, ranging from 22 to 65 inches, show product-related video content right next to the dashboard. To ensure the digital signage runs reliably on a day-to-day basis, eight BrightSign players play the content.

136-inch LED wall for the event area

In the event area, a 136-inch LED wall (Full HD, 1.5 mm pixel pitch) provides the big screen.

Hybrid meetings and training sessions with PTZ cameras and Shure microphones

Two Canon PTZ cameras, a Shure ceiling-mounted microphone and three Shure wireless microphones ensure that training sessions and events can be experienced by participants, even those joining remotely.

Badinszenierung mit dunkelgrünen Fliesen, Waschtisch, Dusche und Infowand mit Monitor und Handbrausen
Goldene Wannenarmatur und Holzwaschtisch vor Wandmonitor, darüber astförmige Leuchte, rechts Pflanzen

The result: an Experience Centre that operates without any technical hassle

Visitors experience water, design and products without giving the technology a second thought. And the team uses the space every day without any hassle. Not planned. Achieved.

Technical facilities at the GROHE Water Experience Centre

- 1 x 136" LED screen, Full HD, 1.5mm PP

- 7 x Samsung displays ranging from 22" to 65"

- 8 x Brightsign players

- 12 x Fohhn loudspeakers 

- 2 x Canon PTZ cameras

- 1 x Shure ceiling microphone

- 3 x Shure wireless microphones 

- 1 x Bose audio DSP

- 1 x Crestron media control unit

- 4 x Crestron touch panels

Frequently asked questions about AV integration in experience centres

How can media technology be integrated into a high-quality interior design concept?

By planning the technology and design together right from the start: the positioning, materials, lighting and cabling are agreed upon at an early stage, so that equipment does not have to be ‘added’ at a later date.

What media technology does an experience centre need?

That depends on how the space is used. Typical examples include displays or LED screens for content, playback systems, audio equipment, a central control system and, for events or training sessions, camera and microphone equipment.

How can operation be kept simple for teams?

Through a central control system with clearly structured touch panels. All systems are operated via a single interface, so switching between showroom, training and event modes is possible without any technical knowledge.

Client: GROHE AG | Location: Düsseldorf | Interior Design: D’art Design Group and metron eging  | SIGMA AV | Photography: Lukas Palik

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